Zacatecas is a diverse territory of different altitudes, it is a dazzling, colorful and generous state, in which extravagant and contemplative experiences are lived alike. Its sky is the bluest of in the country, and contrasts with the bright red of its fruitful land, from where the typical pink quarry that distinguishes the buildings of the capital, comes. Also, from it are born some of the delicious country flavors of the state.

Zacatecas shines with a particular, golden light; pride for its mining history vibrates in many registers, from the insides of the earth to the influence of its popular cuisine, while its natural landscapes reach especially beautiful tones between ocher and green.